Mark your calendars for “Magic on Main Street,” a spectacular celebration proudly presented by the Downtown Penticton Business Improvement Association in partnership with the City of Penticton. Together, we have joined forces to bring you the Santa Parade and Light Up, an evening destined to ignite the holiday spirit.

Prepare to be swept off your feet as we embark on a journey to transform downtown Penticton into a mesmerizing wonderland of lights and joyous festivities. The magic begins with the Santa Parade at 4:30 pm, as it marches its way north down Main Street, finishing at Gyro Park, where the Light Up event will unfold.

Highlights of the Evening

• Live music from local favourite artists
• Family-friendly activities
• Delicious treats from food trucks
• A charming mini market to explore
• And, of course, the Light Up reveal

Light Up

• When: Sunday, December 3, 2023
• Time: 4:30 pm – Light Up: 6:00 pm
• Location: Gyro Park

Santa Parade

• When: Sunday, December 3, 2023
• Time: 4:30 pm
• Parade Route: Main Street, from White Avenue to Lakeshore Drive