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The Downtown Penticton Business Improvement Association is a registered not-for-profit society, governed by an all-volunteer board of directors who represent the diverse interests of our society members.

Creating a Vibrant & Thriving Business Community

Our local businesses are the heart and soul of our downtown, and the DPBIA is committed to supporting their success. We work collaboratively with our members, who represent a diverse range of industries, including retail, hospitality, professional services, arts and culture, and more. Through strategic partnerships, marketing initiatives, and advocacy efforts, we strive to create a vibrant and thriving business community that attracts visitors and locals alike.

Our Mission

The DPBIA champions business prosperity through dynamic placemaking, advocacy for business owners, and cultivating stakeholder relationships.

At the DPBIA, we are steadfast in safeguarding business prosperity by instituting robust safety and security measures that protect interests and nurture a secure environment for growth.

The DPBIA is committed to fostering business prosperity through dynamic placemaking, continuously striving to create vibrant, adaptive spaces that fuel innovation and community engagement.

With a vision set on business prosperity, the DPBIA cultivates enduring stakeholder relationships, fostering a network of cooperation and mutual growth through open dialogue and collaboration.

Guided by the mission of championing business prosperity, the DPBIA is dedicated to nurturing healthy relationships at every level, fostering a community where collaboration and mutual respect drive collective success.

The DPBIA actively supports business prosperity by championing a thriving community market, a locus where business innovation meets local culture, fostering a vibrant and economically resilient neighborhood.