#3 - 212 Main Street, Penticton, B.C.
1 (250) 493-8540
1 (250) 493-9170

Board of Directors

Ryan Graham

Clancy’s Liquor Store

I want to start by saying I’m excited to join the DPA Board Team. I grew up in this amazing City and was lucky enough to experienced my schooling from Kindergarten to Graduation here. I now watch my son’s grow up in this same beautiful city, have the same great teacher’s, and go to the same School’s I was fortunate to go to.

I hope to bring an injection of energy, marketing, event planning, help build promotions for Business’s here in the Downtown core, increase social media buzz and engagement with wide demographic. I’ve worked in the Heart of Downtown for 7 years, I know this city has so much to offer and so much more potential! I owe it to do all I can to help bring vibrance back to the entire Downtown and the City of Penticton. With this outstanding group of members on this Board Team I’m excited for what’s to come.

Tim Scott

Vice President
Cue’s GameRoom, Grill & Pizzaria

Nearly 3 decades of Business Management. The majority in the restaurant industry with 12 years at the local McDonald’s franchise, in the capacity of General Manager, overseeing the three local restaurants with staffing levels up to 150. Also has a back ground in the trades. Recently served two terms as director of the Penticton and Wine Country Chamber of Commerce.

Sees the priorities for Downtown Penticton as:
Sustainable year round Economic growth through vibrancy and collaboration, with the mindset that the perception of safety, security and convenience are paramount to developing continued, increased patronage of the downtown core. A strong believer that initiatives in this area need to enhance and compliment the “Bricks and Mortar” businesses to achieve this sustainable growth and that the downtown community as a whole is substantially interdependent on the individual and global health in the “Heart of Penticton”.

Christina Conquergood

Peaches Lingerie

I grew up in the lower main land of BC and moved to Penticton in the Spring of 1990. My husband is a self-employed electrical contractor, 2 of our sons work for him and our 3rd is a COP firefighter. I worked for CIBC for over 20 years. I started as teller and moved my way up the ladder to Branch Manager before left the bank for a more personally fulfilling career helping women feel beautiful  in my store, Peaches Lingerie in happening downtown Penticton! I believe in our City and the vision we share at the DPA for a vibrant Downtown Core. This is why I am proud to be an executive member of the DPA board.

Cheryl Watts

Branch Manager, Valley First Penticton Main Branch

Cheryl began her financial industry career with RBC in Victoria. Before joining Valley First in December 2010, she held a number of positions including manager of personal financial services and branch manager. Cheryl’s education includes the Canadian securities and personal financial planning designations. Born and raised in Penticton, Cheryl is passionate about her hometown and the people that make it the best place to live. She is active in the community having sat on the West Bench Irrigation District Board for over 10 years and working on an advisory committee for the City of Penticton. Away from work, Cheryl likes to ski, dragon boat, play golf, do pilates and travel.

Leigh Follestad


I moved to Penticton in 1993 to manage a gas station/convenience store.  In 1995, I took over the franchise for that gas station, and over the next 18 years, developed that station, along with a second and third gas station at various times.  In 2006, along with my retail operation, which was down to only one station again, I purchased one of my suppliers of value merchandise, Direct Value Wholesale. I saw a hole in my market that I knew I could fill using this company as a starting point.  I added 3 partners to that business, and together we have made it a successful wholesale convenience store supplier, as well as a value added merchandise supplier to a couple of chains of big box retailers across the country.  In 2011, I left the gas station/convenience industry, and focused on building Direct Value Wholesale.  After a year, I realized that I really missed retail operations. In 2012, my dream became reality.  I had offered to buy Smart Shopper from the original owner more than 10 years ago, and at that time, we were unable to make a deal.  Fast forward to 2012, and while I was actually making a sales call for Direct Value Wholesale at one of our clients, Smart Shopper Discount, I once again expressed interest in the business.  Within 2 months, we had made a deal, and I now own my dream business.   Being in business downtown has made me passionate about downtown. I love my store, and I love Downtown Penticton.  I have been on the DPA board in a number of positions, and am serving as the past-President.

Gord Guild

White Kennedy Chartered Accountants

Gord Guild is a manager at White Kennedy Chartered Accountants, working in their tax department.  Gord grew up in the Okanagan, receiving his bachelors of business administration from the Okanagan University College in 2003, and his Chartered Accountant designation in 2006.  Through his ten plus year career, Gord has worked at White Kennedy assisting clients with everything from filing personal and corporate tax returns to reorganizing their companies.  In the summer Gord enjoys getting to know local small businesses through attending the Penticton community market and talking to local merchants.  Gord recently moved to Penticton and looks forward to being involved in the Downtown Penticton Business Association.

Rob Kushner

Bellevue Café & Marbella Apartment Hotel

I was born and raised in Vancouver and trained in Social Work at both the University of British Columbia and Dalhousie University in Halifax. After several years of clinical practice within urgent mental health programs, I moved to Penticton in 2001 to accept the position of community mental health manager. This change marked the start of a career in health care leadership that included employment as the Director of Mental Health for the South Okanagan, and the Manager of Mental Health Services for Alberta Children’s Hospital. Outside of these leadership positions, I have held longstanding interest in small business development; working with my sister to open the Bellevue Cafe in 2008 and the Marbella Apartment Hotel in 2015. I choose to live / work in downtown Penticton, as I believe the centro historic areas of a city hold it’s cultural roots, and as such, should be nourished and made vibrant and welcoming places for all to enjoy. Given this, I very much look forward to participating as a member of the DPA Board.

Brent Madsen

Elite Restaurant

Brent is originally from Edmonton.  His first life was as a journeyman electrician (15 years). He moved to Penticton in 1993, opened Penticton’s first coffee bar called The Hungry Eye which was located where Bluenose Coins is now.  He was the Chamber of Commerce membership coordinator for 2 years and has now owned The Elite Restaurant for 15 years.

Sheila Mueller

Starbucks Main Street

I have lived in Penticton for 21 years. Since moving to Penticton, I have had the pleasure of working in the service industry and meeting a lot of different people from a lot of different places. Currently, managing the Starbucks on Main and Front where I have been for the past 5 years. I love working with the public and meeting new people every day. I have sat on the DPA board for two years and look forward to another year of helping to shape our Downtown. We have done a lot of great work so far and have more to do. I am thrilled to work with this year’s board to help create the vision that we have for a vibrant Penticton.

Tahira Saeed

South Okanagan Immigration & Community Services (SOICS)

Originally from Pakistan, Tahira began travelling at the age of four when her father was posted in the High Commission of Pakistan in Jakarta, Dhaka, and Tokyo.  She is fluent in 4 languages but argues with her husband in only English.
After completing her Masters in Public Administration, Tahira and her husband immigrated to Canada in 2007 and moved to Penticton in 2008.  A keen observer, Tahira volunteered for Hot Docs and Luminato Festivals to learn about lifestyle expressions and creativity.  She completed her Certification of International Development with UBC and immediately joined Rotary to assist the club in their International projects.

She leads SOICS in providing a range of free services to all immigrants and refugees in the South-Okanagan-Similkameen region.  Tahira has been involved with OneWorld Festival and DPA partnership since 2013.  She brings a load of energy and is pleased to be a part of their board.
In her spare time, she enjoys decorating her home, visiting the Penticton Used Book store and increasing her bangle collection.  Her bucket list includes a train trip across Canada.

Cary Schneiderat

Pearce Schneiderat

Cary is proud to call Penticton home for his family for the past 13 years.  A former prairie boy, Cary obtained his Business Administration Diploma in Winnipeg and his B.A. and LL.B. from the University of Manitoba. After attaining a partnership in Winnipeg’s oldest law firm he relocated to Penticton.  Cary has practiced law since 1999 and is the owner of Pearce Schneiderat, one of the South Okanagan’s leading law firms (with our head office in downtown Penticton). He enjoys immensely working with the firm’s clients from all walks of life.  Cary has been widely involved with numerous community organizations and Boards including 10 years with the Penticton & Wine Country Chamber of Commerce, Okanagan International Children’s Festival Society, Penticton Oktoberfest Society, Tourism Advisory Committee, Economic Development Advisory Committee and numerous corporate Boards.  Cary looks forward to his time with the Downtown Penticton Association.

Jennifer Vincent

Cowork Penticton

Jennifer Vincent moved to the Okanagan 8 years ago, with a specific interest in community-building.  Jennifer works with the City of Penticton in the Economic Development Department. With her husband, she is co-owner of Cowork Penticton a professional on-demand workspace and community hub. Aside from providing an affordable and functional work environment for independent workers, Jennifer coordinates regular workshops and networking events throughout the year at Cowork Penticton. She is a passionate champion for entrepreneurship, innovation, and collaboration. In her volunteer works, Jennifer is a member of Peach City Radio, and has sat on the board of the DPA for 5 years. She is a keen supporter of the arts and of building vibrancy from the ground up with grassroots initiatives. She looks forward to continuing to contribute to Penticton’s Downtown Penticton business community.